Have you done your research?
I had an interesting experience the other day while requesting a quote. I was looking to find a bulk SMS service provider for one of my clients and while asking for prices one lady said to me, “When it...
View ArticlePicking your alliances
Last week you would have seen the comedic post in regards to the ‘Offical Sponsors’ of the Olympic games – and it brings up the question of alliances. If you missed it, here is the link! Large...
View ArticleWhat you need to know about email marketing
All around us people are cutting down on their marketing. When times get tough, it is often the first to go. What we find time and time again is that the businesses that can keep up their marketing,...
View ArticleMarketing at its best!
No one can dispute how truly brilliant some of Coco-Cola’s advertising is and their “Small World” Campaign is no different. The Inspiration Room have a brilliant article on it here and you can view it...
View ArticleWould you like fries with that.. And why you need an upsell strategy!
If you already have an upselling strategy… Congratulations you are ahead of many!! If like many others you don’t, or you upsell only occasionally please keep reading.. Everyone knows that McDonalds is...
View ArticleMarketing Tip #1: Don’t forget who you are selling to
It becomes very easy when marketing to be so focused on selling that we forget who we are selling to… People not robots! Yes as marketers we want to be selling our products, and yes we need to always...
View ArticleAre robots taking over the world, and what can you do?
I always love reading and hearing about new technologies and advancements, although sometimes scary for what it can mean for those in the industry. A company in the US has developed a kiosk that acts...
View ArticleAn easy guide to SEO
Google recently released a one page users guide to SEO. It is a brilliant tool, and an easy way for you to fix up your SEO yourself. I personally, would recommend that everyone get an SEO expert to...
View ArticleWho belongs in my target market?
I am a massive, although recent, fan of Tom Fishburne’s Blog – The Marketoonist… below is one of his cartoons… As he points out in his blog post, which you can find by clicking on the image, it is...
View ArticleWhat Is Your Target Market Actually Hearing In Your Advertisements?
We talked early this week about how to effectively define your target market, and we briefly touched on how to target an advertisement for that particular personality, but today I want to go into that...
View Article3 Reasons Why You Need A Marketing Plan… Today
I was recently at a Marketing Conference, and the speaker asked a room of about 150 who had a marketing plan… 4 People put their hand up… 4! You may think I’m biased as a marketer, however it really is...
View ArticleMr. Brand, meet Ms. Target Market
I’ve just finished writing my first magazine article – exciting I know, I’ll let you know when it gets published! Anyway, while writing it I came up with, what I think is, a great analogy… If your...
View ArticleUncovering the Mysteries of Market Research
Research is one of those areas of marketing, that is often forgotten or thrown in the too hard basket. Yes, it is difficult to do market research as well and as detailed as the specialists – but there...
View ArticleMarketing Tip #2: Inform Your Staff
So you’ve spent hours/days/weeks coming up with this fantastic marketing offer, you’ve emailed it to your database of clients and are sitting back waiting for the dollars to roll in… Please, please,...
View ArticleWhy Price Isn’t Really That Important
In today’s age of discounts and sales it is really difficult for businesses to imagine a world in which they don’t have to compete on price alone. Price competition is truly unsustainable… think about...
View ArticleWhat Physics Can Teach Us About Marketing – A TED Talk
I have recently started watching TED talks again – they are such an inspiration and you can learn so much from some incredible people. I stumbled upon this talk by Dan Cobley on the relationship...
View ArticleIt’s My Birthday!
Well it isn’t actually my birthday until next Monday, however I wanted to share with you why Birthdays and Marketing go so well together. This month I have received offers for discounted ice cream...
View ArticleSocial Media isn’t for everyone!
Social Media: The means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks....
View ArticleUsing digital media to have an affair online, or My Favourite Marketing...
Being in the industry I am in, I get to read a lot of what others in the industry are doing – if you aren’t doing this in your industry… you should be! Every now and then I come across a gem, and I...
View ArticleMarketing Tip #3 – Go Mobile
More and more people are viewing your website on their mobile devices – and as I’m sure you know it is very frustrating to try and navigate a website on your phone, that isn’t mobile optimised. In...
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